The Logicc brand. All in one place.

Logo

The logo consists of the symbol and the wordmark “logicc.” in Helvetica Neue Bold. Symbol and wordmark form a fixed unit; sizes and spacing follow a simple grid. The horizontal version is the default.

Primary logo

xxxx

1 x = x-height of the wordmarkAt least 1 x clear on all sides, more is better. No text, edges or images inside it.

Logo symbol

xxxx

1 x = symbol height ÷ 2.25The same unit as in the primary logo. The symbol only stands alone where the brand is already established.

Logo variants

The logo comes in one arrangement: symbol on the left, wordmark on the right. There are four color variants: color, color on dark, white and single-color dark. The symbol stands alone only where the brand is already established: app icon, favicon, profile picture.

Logo

Symbol

Construction and spacing

All dimensions derive from one unit: the x-height of the wordmark. That keeps symbol, type and clear space in the same proportion at every size, the way major brands define it in their guidelines.

Base unit x

x-height of the wordmark, i.e. the height of the “o”. All dimensions are multiples of x.

Wordmark

Helvetica Neue Bold, letter spacing −4 %, lowercase, no period. Set as outlines, never as live text.

Symbol horizontal

2.25 x tall. Its centre sits halfway between baseline and ascender.

Spacing horizontal

0.5 x between the symbol and the stem of the “l”.

Clear space

At least 1 x on all sides, more is better. No text, edges or images inside it.

Minimum size

Logo 96 px wide (print 24 mm), symbol alone 16 px (5 mm).

Logo rules

Always use the logo from the original files; never rebuild, distort or recolour it. On busy images it appears in white on a calm area, or not at all.

• Do not distort
• Do not recolor
• Do not rotate
• No effects
• Not on busy backgrounds
• Not transparent

Colors

Logicc Blue is the brand color: for buttons, accents and the symbol. The scale around it covers surfaces, hover states and dark areas. Click a color to copy its HEX value.

Scale

Surfaces and neutrals

The site is built on white, very light gray and soft pastel tones from the blue-purple range. We avoid large areas of strong blue; blue stays an accent.

Pastel tones

Typography

The brand typeface is Inter (open source, SIL Open Font License). Headlines are set in Medium with tight tracking, the second part of a headline in gray. Body text is set in Medium, easy to read at 15 to 17 px.

Headline tracking −0.06 em. The wordmark in the logo is Helvetica Neue Bold and is only used as a logo file, never as a typeface in text.

Design elements

Soft radii, fine lines and frosted glass in selected places. Buttons use Logicc Blue, badges mark topics above headlines, cards are light and calm.

Imagery and icons

Real people doing real work, natural light, calm spaces. No staged stock photos, no futuristic AI imagery. Icons come from Phosphor (Regular), single-color in Logicc Blue or text gray.

Applications

The system in use: examples built from the logo files, colours and typeface in this brand kit.

Logicc←  →logicc.com

Logicc

LogiccYour AI for confidential data.Software · HamburgFollow

logicc··· Zero Data Retentionon every requestStored in Germany, processed in the EU.

Your AI for confidential data.Logicc · Presentation · 2026

Logo files

Every variant in this brand kit, straight from the logo generator.

• Horizontal colour SVG · 5 KBPNG · 2400 × 694 SVGPNG
• Horizontal colour on dark SVG · 5 KBPNG · 2400 × 694 SVGPNG
• Horizontal white SVG · 5 KBPNG · 2400 × 694 SVGPNG
• Horizontal dark SVG · 5 KBPNG · 2400 × 694 SVGPNG
• Symbol in color SVG · 1 KBPNG · 1024 × 1024 SVGPNG
• Symbol in white SVG · 1 KBPNG · 1024 × 1024 SVGPNG
• Symbol dark SVG · 1 KBPNG · 1024 × 1024 SVGPNG

Typeface

• AaInterSIL Open Font Licensersms.me